Tuesday, June 5, 2007

Humble Beginnings http://www.thepepperkids.com

Lets start at the very beginning ... a very good place to start... and we are not going to sing Do Re Me, Fa So La Ti... I do remember it ! Wo !!

Here I am thinking of where and how it all began. Well, the name 'The Pepper Kids' was born on a SouthWest Airlines flight to Seattle from Chicago August 2006 towards the end of the summer vacation. It was our last few days before going back to school so we decided to spend them in Bill Gates' Microsoft city, Seattle.


The name was a "family affair". My husband and I with our two children (ages 7 and 9) doodled on a SouthWest Airlines napkin (the one with the map of the USA) all through the flight brainstorming about the possibilities or rather impossibilities of finding something that resonated with all of us. You can see the challenge. Yet, we hit it !! "The Pepper Kids" worked !! It had the word "kids" that my 7 year old thought was extremely important. It had the word "Pepper" which my 9 year old kinda liked as zesty and colorful. It had the "P" and the "K" sound which my marketing science studies told me worked wonders (we have to see about that) and my husband liked the name too (Jackpot!) Chiching !

As soon as we landed, the very first thing we did after checking into the hotel was to register the url http://www.thepepperkids.com

To make perfect things even more perfect, the Asian tradition in which peppercorn packs are added under children's pillows when they sleep at night to protect them is a timeless symbol of good fortune, love and appreciation.

The name is inspired to add zest and spice along with timeless symbols of good fortune, love and appreciation.